Netflix is closing in on a deal to exclusively broadcast the NFL Honors ceremony beginning in 2027, according to reports.
The annual event, held during Super Bowl week, celebrates the National Football League’s top individual achievements, including awards such as MVP, Offensive and Defensive Rookie of the Year, and Coach of the Year.
The ceremony traditionally aired on NFL Network alongside the Super Bowl rights-holding broadcaster. In 2026, coverage was shared between NFL Network and NBC. However, sources indicate Netflix is likely to become the sole broadcaster for the event moving forward.
The potential agreement would further strengthen the growing relationship between Netflix and the NFL as the streaming platform continues expanding its live sports strategy.
Over the past two seasons, Netflix has streamed NFL Christmas Day games and is reportedly adding three more NFL broadcasts to its 2026 package. Reports suggest those additions could include a Week 1 game in Melbourne, Australia, and a standalone Thanksgiving Eve matchup.
The new inventory is believed to come from a five-game package the NFL reacquired during negotiations tied to the league’s media arrangements involving ESPN and NFL Network. Fox Corporation and NBCUniversal are also expected to receive additional games from the same package.
Netflix’s sports strategy has increasingly focused on creating major “event” programming capable of attracting global audiences and premium advertisers. Beyond the NFL, the streamer has expanded into baseball and combat sports, including MLB broadcasts and high-profile boxing and MMA events.
The company is also expected to showcase its growing sports portfolio during its upcoming upfront presentation for advertisers in New York, where live sports rights are anticipated to play a central role in its long-term advertising and subscriber growth strategy.