Sports data and technology company Genius Sports has signed a new agreement with prediction market platform Kalshi, expanding its presence in the rapidly growing sports prediction sector.
Under the partnership, Genius Sports will provide Kalshi with official data from several major football competitions, including the Premier League, Serie A, Ligue 1, Liga MX, and the Argentine Primera División, along with other international competitions.
The agreement strengthens Kalshi’s offering by integrating official league statistics into its sports prediction markets, while further extending Genius Sports’ footprint beyond traditional sports betting services.
The deal comes as prediction markets continue to gain momentum, increasing the importance of official data, speed and integrity services.
Focus on official data and integrity
Kalshi Director of Sports Partnerships Adam Barrick said that as the prediction market ecosystem expands rapidly, the use of official data and integrity services is becoming more important than ever.
Genius Sports Executive Vice President of Rights and Strategic Partnerships Sean Conroy added that the long-term growth of prediction markets will depend on reliable, fast and accurate official data, supported by robust technology and integrity solutions—areas where Genius Sports believes it holds a competitive advantage.
The partnership further strengthens Genius Sports’ position as a leading supplier of official sports data, following its long-term agreements with major competitions, including the Premier League, whose official betting data rights the company recently secured through 2029.