Luka Modrić has added another commercial partnership to his portfolio, becoming a brand ambassador for European home appliance manufacturer Gorenje.
The 41-year-old Croatian midfielder, who continues his playing career with AC Milan, will become the face of Gorenje across the Middle East as part of the new partnership.
Under the agreement, Modrić will feature in advertising campaigns, brand communications and promotional activations as Gorenje looks to strengthen its presence in the Middle Eastern market.
The partnership adds another international brand association to the commercial portfolio of the 2018 Ballon d’Or winner, whose global profile continues to provide value beyond the football pitch.
Modrić said the stability and support he receives at home play an important role in maintaining his performance on the pitch. According to the Croatian midfielder, Gorenje shares those values by creating an environment that allows him to focus on training, matches and his family.
The agreement also highlights the continued commercial appeal of established football stars, with Modrić’s longevity and international profile allowing brands to target audiences well beyond traditional football markets.