ESPN and Disney+ have secured five sponsors for their coverage of the 2026-27 NBA season in Brazil, with C6, Ford, Hellmann’s, Sadia and Nescau joining the broadcast lineup. The coverage will include 157 regular-season games and the NBA Finals. C6, Ford and Hellmann’s have renewed their partnerships, Sadia returns as a sponsor, and Nescau joins the commercial lineup for the first time.
The Brazilian broadcast schedule began on October 20 with the Philadelphia 76ers’ matchup against the New York Knicks. ESPN and Disney+ will provide live coverage throughout the regular season and the Finals, supported by analysis and additional league-related content.
Giselle Ghinsberg, advertising sales and sponsorship director at The Walt Disney Company, highlighted the strength of the NBA’s passionate fan community in Brazil and the commercial opportunities it creates for brand partners. She said the platforms aim to connect sponsors with fans through broad-reach coverage, relevant content and an experience that follows audiences throughout the competition.
ESPN confirms its broadcast team
Ari Aguiar and Matheus Suman will lead play-by-play commentary for the season, with Helen Luz, Guilherme Giovannoni, Zé Boquinha, Leonardo Sasso and Gustavinho serving as analysts. Journalist Conrado Giulietti will report from the United States, providing updates directly from NBA games.
Carlos Maluf, head of sports at The Walt Disney Company Brazil, said the NBA has been part of ESPN’s history for more than three decades. He emphasized that continued partnerships with major brands reinforce the league’s importance within ESPN’s programming and strengthen the connection between audiences, premium sports content and commercial partners.
The five sponsorship agreements highlight the continued commercial appeal of NBA broadcasts in Brazil, giving brands access to a dedicated basketball audience across ESPN and Disney+ throughout the 2026-27 season.