Bundesliga side 1. FSV Mainz 05 has officially implemented the Customer Experience Platform from Stuttgart-based tech firm DYMATRIX. This move is a central pillar of the club’s broader digitalization strategy, aimed at transforming traditional fan communication into a highly personalized, data-driven journey.
By centralizing data from ticketing, merchandising, and membership management, Mainz 05 is moving away from generic mailing lists in favor of event-based, individual fan engagement.
The 360-Degree Fan View
The core of the partnership lies in creating a unified profile for every supporter. The DYMATRIX platform aggregates touchpoints from stadium visits to mobile app usage, allowing the club to:
- Personalize Content: Deliver offers based on individual behavior and context.
- Optimize Operations: Streamline internal marketing processes and reduce redundant ticketing offers.
- Enhance Efficiency: Utilize automated dashboards to make results visible across all club departments.
Strategic Leadership
Felix Rolinger, Head of Digital Sales at 1. FSV Mainz 05, describes the collaboration as a “strategic milestone.” He emphasizes that the platform not only helps the club understand fan needs better but also significantly optimizes internal workflows.
From a technical standpoint, the platform adheres to peak security standards, including ISO 27001:2022 and C5 Type 2 certifications, ensuring that fan data remains protected while the club pursues its digital vision.
Digital Transformation: Mainz 05 vs. Bundesliga Standards
| Feature | Old System | New DYMATRIX Platform |
| Communication | Static distribution lists | Event-based, real-time messaging |
| Data Silos | Ticketing & Shop separated | Unified 360-degree fan profile |
| Process Efficiency | Manual segmenting | Automated, dashboard-driven |
| Security | Standard protocols | ISO 27001 & C5 Type 2 Certified |