The Miami Open has confirmed a strong roster of new and returning sponsors for its 2026 edition as the tournament prepares to begin at Hard Rock Stadium from March 15 to 29.
Seven brands have joined the event as new partners, including Italian tire manufacturer Pirelli, health and wellness company Thorne, Brazilian technology firm CRMBonus, pet nutrition brand Purina Pro Plan, luxury eyewear label Oliver Peoples, travel operator MundoTenis Tours, and pharmaceutical company Vanda Pharmaceuticals.
These companies will activate their partnerships through on-site branding, digital engagement, and fan experiences during the tournament.
As part of its activation, Pirelli will introduce serve-speed tracking with visible branding on court, alongside digital initiatives and fan engagement campaigns.
Meanwhile, Thorne has signed a multi-year agreement to become the event’s exclusive vitamins, minerals, and supplements partner. The brand will be integrated throughout the tournament ecosystem, including player preparation areas, broadcast visibility, and locker-room product placements.
Strong Line-Up of Returning Sponsors
Several major sponsors have also renewed their agreements. Presenting partner Itaú will return alongside platinum sponsors such as Public Investment Fund, Cadillac, Betway, Emirates, Lacoste, Stella Artois, La Roche-Posay, Disney Cruise Line, and DoorDash.
Additional partners renewing their deals include Baptist Health, PNC Bank, Sea-Doo, Publix, Moroccanoil, Parmigiano Reggiano, and Siggi’s.
First Edition Under New Ownership
The 2026 tournament will also mark the first edition under new ownership after sports and entertainment holding company Mari acquired the event in October 2025.
The company is led by Ari Emanuel and purchased the Miami Open for more than $1 billion, taking control from Endeavor.
The deal also included ownership of other major tennis events such as the Madrid Open, Abu Dhabi Open, Citi Open, and the SP Open.
Among the investors in the new structure is Stephen Ross, alongside funds managed by Apollo Global Management, RedBird Capital Partners, Qatar Investment Authority, and Ares Management.
The event, part of both the ATP Tour and WTA Tour, continues to strengthen its commercial portfolio as it enters a new ownership era.