Alexis Ohanian is doubling down on the fast-rising tech-driven golf league TGL, confirming he has acquired a second franchise in the upcoming women’s competition, WTGL, for approximately $20 million.
The move underscores accelerating momentum across the TGL ecosystem, where franchise values and investor appetite are surging just two seasons into the league’s existence.
Franchise valuations approach $100 million
Despite its early-stage status, TGL has already seen team valuations climb dramatically. Multiple men’s franchises have recently sold minority stakes at valuations between $90 million and $100 million, according to sources familiar with the deals.
Ohanian’s Los Angeles Golf Club is among those benefiting from the upward trend, with recent investment activity reportedly valuing the club near $90 million.
Meanwhile, Arthur Blank’s Atlanta Drive GC has reached roughly a $100 million valuation following a recent LP stake sale.
WTGL launches with $20 million entry point
The women’s league WTGL is set to debut later this year, with Ohanian and Blank emerging as its first confirmed investors. Both are believed to have paid around $20 million per franchise.
The expansion into women’s golf provides existing ownership groups with additional inventory—more matches, more اللاعبين, and more sponsorship opportunities—while strengthening brand ecosystems.
Backed by Woods and McIlroy
TGL is the flagship project of TMRW Sports, co-founded by golf icons Tiger Woods and Rory McIlroy alongside media executive Mike McCarley.
The league officially launched in January 2025, with its first six franchises sold at an average of roughly $35 million. A subsequent expansion team in Detroit reportedly joined for more than $70 million.
A low-cost, high-efficiency model
A key driver behind TGL’s rapid valuation growth is its centralized, cost-efficient structure:
- Matches are played in a single, purpose-built tech venue
- No stadium or training facility costs for teams
- Player compensation is partially centralized
- Lean team rosters reduce payroll burden
This model has enabled several teams to generate over $1 million in cash flow during the latest season.
Sponsorship-led revenue engine
Sponsorships currently represent the largest revenue stream for TGL franchises. Additional income sources include:
- Shared media rights and league-wide commercial deals
- Title sponsorship agreements
- Monetized fan sections during matches
- Local watch parties and team-driven activations
With WTGL on the horizon and further expansion under consideration—including interest from markets like Toronto—TGL is positioning itself as one of the most intriguing new properties in the global sports investment landscape.