Sports marketing agency Ten Toes has brokered a landmark partnership between NFL legend Tom Brady and Ferrero North America. The seven-time Super Bowl champion will lead Ferrero’s ‘Go All In’ promotion, a $100 million initiative that marks the company’s largest-ever marketing investment.
The campaign is designed to bridge the cultural gap between the global soccer tournament and the North American audience ahead of the FIFA World Cup 2026. Brady will star in a high-production commercial set to air across major streaming giants, including Netflix, Amazon, and HBO, as well as across social media platforms. By leveraging Brady’s status as a domestic sports icon, Ten Toes aims to give the World Cup the “cultural weight” typically reserved for major American sports.