Polsat Box Go has introduced a new AI-powered feature set designed to enhance live sports viewing through automated highlights and real-time notifications. The feature, branded PRO AI Mode, was developed in partnership with WSC Sports.
AI-Powered Highlights and Instant Clips
The new system uses artificial intelligence to detect key moments during live matches and generate instant video clips. These highlights are made available to users on both mobile devices and desktop platforms while the game is still in progress.
Viewers can access the feature through a new option labeled “See highlights and watch liveâ€, allowing them to quickly review important moments—such as goals or decisive plays—without missing the ongoing broadcast.
Real-Time Notifications for Key Moments
In addition to highlights, Polsat Box Go has introduced push notifications that alert users when significant events occur during a match. These alerts are linked directly to video clips, enabling users to immediately watch the action behind the notification.
This functionality aims to improve engagement by ensuring fans do not miss critical moments, even if they are not actively watching the stream.
Available Across Major Competitions
The AI features will be deployed during selected major sports properties, including:
- UEFA Europa League
- UEFA Europa Conference League
- PlusLiga
- CEV Champions League
This positions the platform to enhance coverage across both football and volleyball competitions.
Strategic Move Toward Enhanced Fan Experience
According to Polsat Box Go leadership, the introduction of AI-driven features follows earlier innovations such as multi-camera broadcasts and statistical overlays. The addition of real-time highlights and alerts represents the next step in improving how users interact with live sports.
WSC Sports noted that the rollout reflects a broader industry trend: audiences increasingly expect more control over their viewing experience, including instant access to key moments rather than passive consumption.
Part of a Broader Streaming Evolution
Polsat Box Go’s move highlights a wider shift in the sports streaming landscape, where platforms are leveraging AI to:
- Improve content discovery
- Increase user engagement
- Deliver personalized viewing experiences
- Differentiate from competitors in a crowded market
As live sports remain one of the most valuable assets in streaming, innovations like PRO AI Mode are becoming central to how platforms attract and retain subscribers.