Havaianas, Brazil’s world-renowned iconic flip-flop brand, celebrated the country’s entrance onto the 2026 World Cup stage with a unique and colorful project. Set against the breathtaking backdrop of Rio de Janeiro, the brand crafted a massive Brazilian flag using exactly 4,500 green, yellow, and blue flip-flops.
Set facing the Corcovado Mountain and the Christ the Redeemer statue—the ultimate symbols of Rio—this giant installation brings together both the nation’s passion for football and one of the most characteristic elements of Brazilian culture.
This creative campaign, which garnered immense attention on social media, brought the tournament’s excitement to the streets of Rio. Close-up shots reveal the meticulous alignment of each flip-flop, perfectly forming the flag’s yellow diamond, green background, and the central blue globe.
As the excitement for the 2026 World Cup captivates the globe, this monumental tribute from the “Seleção” (Brazilian National Team)’s home soil has already secured its place in memory as one of the tournament’s most creative marketing and support projects.