adidas has unveiled its FIFA World Cup 2026™ Home Jerseys Pet Collection, extending the tournament’s official designs to a new audience: pets.
For the first time, the sportswear brand is offering replica jerseys for dogs and other pets, allowing fans to match with their four-legged companions. The collection features designs inspired by the home kits of Mexico, Colombia, Argentina, and Japan.
According to adidas, the pet jerseys replicate the visual identity of the official FIFA World Cup 2026™ home shirts, blending traditional federation aesthetics with a modern design approach. Each jersey includes a heat-transferred federation crest and adidas logo, aimed at delivering a premium look while maintaining comfort and flexibility for different pet sizes.
The collection will be released on May 1 across selected markets including North America, Latin America, Japan, China, Vietnam, the Philippines, and Indonesia. It will be available through selected adidas stores, retail partners, and the brand’s official online channels.
The launch is part of adidas’ broader marketing push ahead of the FIFA World Cup 2026™, as brands increasingly explore lifestyle-driven extensions of major sporting events to deepen fan engagement beyond traditional apparel.