David Beckham has reportedly earned around €22 million from advertising campaigns during the 2026 World Cup, according to UK media.
The original figure of £19 million converts to approximately €22 million based on current exchange rates.
Beckham appeared in major global brand campaigns including McDonald’s, Adidas, Stella Artois, Bank of America, and Home Depot, further strengthening the “Brand Beckham” presence, particularly in the United States.
The former England captain, capped 115 times, never progressed beyond the World Cup semi-finals as a player. However, he is now being described as a “winner” of the tournament in commercial terms rather than on the pitch.
Industry analysts say Beckham’s global recognition and trusted image continue to make him one of the most valuable marketing figures in world sport.