EuroLeague has approved major financial changes as it wrapped up the 2025-2026 season. The competition’s 13 shareholder clubs have agreed to eliminate the hard salary cap that was scheduled to take effect in the 2027-2028 season, pending final approval by the General Assembly. The decision means the planned “High Remuneration Level,” which would have limited…
Golden State Warriors have signed a landmark multi-year jersey patch agreement with Australian AI cloud provider Iren, in what is reported to be the richest sponsorship deal in North American team sports history. Record sponsorship worth over $50 million annually According to Sportico, the agreement is valued at more than $50 million per year, surpassing…
Despite growing speculation surrounding the NBA’s potential expansion into Europe, Real Madrid has reaffirmed its commitment to the EuroLeague by signing a new 10-year agreement with the competition. According to Eurohoops, the Spanish powerhouse has become the final shareholder club to approve the EuroLeague’s new long-term framework, marking a decisive step in the competition’s transition…
The Golden State Warriors have renewed their long-standing partnership with Japanese e-commerce giant Rakuten, but the new agreement will no longer include the team’s jersey patch sponsorship. Rakuten had appeared on the Warriors’ jerseys since the 2017-18 NBA season, becoming one of the league’s first patch sponsors after the NBA introduced the programme. Under the…
EuroLeague Basketball is preparing to usher in a new franchise era that could reshape the landscape of European club basketball and deliver a substantial financial windfall to its founding members. According to Spanish outlet 2Playbook, the continent’s premier basketball competition is working on a two-phase expansion strategy that would increase the number of participating teams…
The New York Knicks’ 53-year championship drought didn’t just end with a historic celebration on the hardwood; it also captivated an unprecedented audience on television. Game 5 of the 2026 NBA Finals on ABC averaged a staggering 24.54 million viewers, becoming the most-watched NBA game of the last decade. The clinching matchup, which saw the…
By defeating the San Antonio Spurs in the 2026 NBA Finals, the Knicks captured their first NBA championship in 53 years, ending one of the longest title droughts in professional sports and securing their place in franchise history. Along with the Larry O’Brien Trophy, the players will also receive a significant financial reward from the…
The 2026 NBA Finals continue to deliver historic television audiences, with Game 3 between the New York Knicks and San Antonio Spurs attracting the league’s largest audience in nearly a decade. Monday’s matchup, broadcast across ABC and ESPN, averaged 23.79 million viewers, making it the most-watched NBA game of any kind since Game 5 of…
Game 1 of the 2026 NBA Finals between the New York Knicks and San Antonio Spurs delivered a historic television audience, becoming the most-watched NBA game in seven years. The series opener averaged 16.93 million viewers on ABC, surpassing last year’s Pacers-Thunder NBA Finals Game 7 audience of 16.61 million and marking the highest viewership…
NBA superstar Stephen Curry has announced a major long-term partnership between Curry Brand and Chinese sportswear giant Li Ning, a move aimed at accelerating the brand’s growth in two of the world’s most important basketball markets: China and the United States. The agreement strengthens Curry Brand’s international footprint and provides access to Li Ning’s extensive…
