CazéTV continues to strengthen its position as one of football’s most disruptive media platforms after securing the rights to broadcast UEFA Euro 2028 in Brazil.
Created by Brazilian streamer Casimiro Miguel, the YouTube-based channel has become a benchmark for attracting younger audiences through free, digital-first football coverage. During the 2026 FIFA World Cup, CazéTV shattered viewership records, reaching 21.3 million connected devices during Brazil’s match against Japan.
Recognizing the platform’s growing influence, UEFA has reached an agreement with CazéTV to air every Euro 2028 match live and free for Brazilian viewers. Financial details of the deal have not been disclosed.
The acquisition further expands CazéTV’s rapidly growing football portfolio. The channel recently secured rights to broadcast LaLiga matches in Brazil through a partnership that runs until 2032, highlighting its ambition to become a leading destination for premium football content.
Euro 2028, which will be hosted across the United Kingdom and Ireland, represents another major step in UEFA’s strategy to engage younger demographics through alternative distribution channels beyond traditional television.
As streaming platforms continue to reshape sports consumption habits, CazéTV has emerged as a case study in how football rights holders can combine accessibility, digital engagement and massive reach. What began as a creator-led project has evolved into one of the most influential sports media brands in Brazil.
With the World Cup delivering unprecedented audiences and major competitions increasingly embracing new formats, CazéTV is rapidly transforming from a streaming channel into a significant player in the global football media landscape.