CazéTV has delivered record-breaking digital performance during the 2026 World Cup, according to data reported by Google.
The channel reached 161.6 million Instagram accounts during the tournament, using the platform to publish exclusive match highlights and short-form content.
On YouTube, the live broadcast of Brazil vs Haiti set a global record with 37.4 million concurrent unique devices, making it the most-watched live sports stream in the platform’s history.
Across the tournament, CazéTV accumulated 74 million unique devices on YouTube, more than tripling its performance compared to the 2022 World Cup in Qatar.
Industry observers say the growth highlights a major shift in football consumption, with digital-first platforms increasingly competing with traditional broadcasters for global audiences.