Chelsea FC has announced a multi-year partnership with Moët Hennessy, naming the company as its Official Champagne Supplier for the men’s team.
The agreement will see premium brands such as Moët & Chandon and Dom Pérignon integrated into matchday and event experiences at Stamford Bridge.
As part of the deal, Moët Hennessy products will be available across hospitality suites, lounges, and key club events, with a broader rollout including by-the-glass champagne offerings beyond traditional VIP areas. The move reflects Chelsea’s strategy to expand its premium hospitality segment and enhance in-stadium spending.
The partnership aligns with a wider industry trend, where football clubs are increasingly leveraging high-end food and beverage collaborations to boost matchday revenues and elevate fan experience.
Moët Hennessy, part of LVMH, brings a globally recognized luxury portfolio with strong ties to major sporting and cultural events, reinforcing Chelsea’s positioning within football’s premium commercial landscape.
Club executives highlighted the deal as a step toward delivering elevated matchday experiences, while Moët Hennessy emphasized the shared focus on excellence and celebration through the collaboration.