A potential broadcasting blackout for the FIFA World Cup in China has been avoided after a new multi-year rights agreement was signed between FIFA and the state broadcaster CCTV, part of China Media Group.
Coverage through 2031
Under the deal, CCTV will broadcast full coverage of:
- 2026 and 2030 FIFA Men’s World Cups
- 2027 and 2031 FIFA Women’s World Cups
The agreement includes both traditional TV (linear) and digital streaming rights, with the option to sublicense content to other platforms.
2026 World Cup format expansion
The 2026 FIFA World Cup will be held from June 11 to July 19 across the United States, Canada, and Mexico. It will be the first tournament to feature 48 teams, significantly increasing the number of matches and commercial value.
Financial details and negotiations
Reports suggest FIFA had initially aimed for a much higher rights fee for the 2026 tournament alone. However, the final agreement with CMG is estimated at around $60 million, reflecting extended negotiations and valuation differences in the Chinese market.
Market context
China’s men’s national team has not qualified for the World Cup since 2002, which is believed to have influenced market demand for broadcast rights. In contrast, the women’s national team has been more competitive, qualifying for recent tournaments and already securing a place in the 2027 edition.
Strategic importance for China Media Group
For China Media Group, the deal expands an already extensive sports portfolio that includes the Olympics, NBA, Formula 1, tennis tournaments, and other major global events.
With this agreement, only India reportedly remains without a confirmed broadcaster for the 2026 World Cup among major global markets.