England and Chelsea forward Cole Palmer has signed a multi-year partnership with The Coca-Cola Company, becoming a brand ambassador for both Coca-Cola and Powerade.
The deal will see Palmer featured in integrated global campaigns, with a particular focus on engaging Gen Z audiences and football fans. Activations are also planned around major upcoming tournaments, including the FIFA World Cup 2026.
The launch campaign includes a short film inspired by Palmer’s preference for Chinese takeaway meals after matches, reflecting Coca-Cola’s strategy of connecting athletes with culturally relatable storytelling.
Palmer said the partnership felt “class†and described working with Coca-Cola as “a bit surreal,†adding that he is looking forward to upcoming campaigns and a busy summer for both Coca-Cola and Powerade.
Javier Meza, Chief Marketing Officer for Coca-Cola Europe, said Palmer represents one of the most exciting young talents in football and highlighted his strong connection with younger fans as a key reason for the collaboration.