DAZN has struck a strategic partnership with ADI Predictstreet to integrate real-time prediction markets into its global OTT platform, as part of a broader push toward interactive sports entertainment.
The collaboration will debut around the FIFA World Cup 2026, where ADI Predictstreet serves as an official prediction partner. The initiative aims to transform passive viewing into a more interactive and transactional experience.
Through the integration, DAZN users will be able to access live prediction markets directly within the platform’s FanZone, alongside live broadcasts, betting features and e-commerce offerings. The system allows fans to engage with real-time probabilities and market sentiment, powered by collective intelligence models trained on official FIFA historical data.
At the core of the partnership is ADI Chain, a blockchain-based infrastructure designed to handle high transaction volumes with low latency. The technology is intended to ensure transparency and security during major live events with millions of concurrent users.
While the 2026 World Cup will act as the initial launchpad, the agreement is structured as a long-term collaboration. ADI Predictstreet’s tools are expected to expand across DAZN’s broader premium content portfolio, helping the platform increase user engagement beyond live match viewing.
DAZN Group CEO Shay Segev said the partnership will make “analysis and sentiment a natural part of the viewing experience,” while Predictstreet CEO Dimitrios Psarrakis described it as the creation of “a new category where technology and major events converge at scale.”