FIFA has officially sold out its entire global sponsorship inventory for the 2026 Men’s World Cup, marking the most successful commercial program in the organization’s history. Romy Gai, FIFA’s Chief Business Officer, confirmed that all 16 top-tier and tournament-specific global slots have been allocated, with the final brand set to be unveiled shortly. This milestone follows the implementation of FIFA’s new commercial model in 2023, which offered greater flexibility and more innovative assets to partners.
The event, hosted across the US, Mexico, and Canada from June 11 to July 19, 2026, now has only two regional “Tournament Supporter” slots remaining. FIFA’s financial momentum remains strong, having generated $2.66 billion in revenue during the 2025 fiscal year—exceeding targets by 9%. Major global partners already locked in include Aramco, Adidas, Coca-Cola, Hyundai-Kia, Visa, Qatar Airways, and Lenovo, while Marriott Bonvoy recently joined as a North American hotel supporter in a deal valued at $15 million.