GoPro has renewed its partnership with Warner Bros. Discovery to continue providing onboard camera footage for mountain biking competitions, including the Cross-Country and Downhill World Cups.
The two-year extension ensures that GoPro’s helmet-mounted cameras will remain a core element of the broadcast experience, delivering first-person perspectives from elite riders. These visuals are used both during race coverage and across social media platforms, enhancing audience engagement through immersive storytelling.
Elevating MTB Broadcast Content
Warner Bros. Discovery, the rights holder for major cycling competitions, continues to invest in innovative content formats to enhance its coverage. The integration of onboard footage has become a key differentiator, offering fans a closer, more dynamic view of the action.
GoPro’s technology enables high-quality, real-time visuals that bring viewers directly into the race, adding a cinematic layer to traditional broadcasting.
A Strategic Fit in Sports Media
The partnership reflects a broader trend in sports media: the push toward more engaging, digital-friendly content formats. As audiences shift toward social and streaming platforms, rights holders are adapting by incorporating creator-style visuals and immersive camera angles.
For GoPro, the deal reinforces its positioning as the go-to brand for action sports content, while for Warner Bros. Discovery, it enhances the overall value of its mountain biking coverage package.
Two More Years of Immersive Racing
With the extension of this agreement, fans can expect continued access to onboard footage across major mountain biking events worldwide. The collaboration highlights how technology and media partnerships are reshaping the way sports are experienced and consumed.