Spanish sportswear brand Joma gathered its elite track and field athletes at its Toledo headquarters for a two-day “Brand Experience” to launch the official 2026 kit. The event focused on product innovation, feedback sessions, and celebrating athletic achievements.
Key Highlights:
- Official Launch: Athletes received the 2026 high-performance technical collection designed for this year’s top-tier competitions.
- Product Development: The group, including stars like Xenia Benach and Manuel Guijarro, participated in design workshops to improve future technical gear based on professional feedback.
- Special Recognition: World bronze medalist Paul McGrath was honored with a personalized edition of the R-1100 shoes, the model he wore during his Tokyo World Championship success.
CEO Marina López welcomed the group, stating, “It is a pride to see you wear these jerseys. Welcome to the Joma family.”