Lega Basket Serie A (LBA) has announced a strategic partnership with ScorePlay, the AI-powered digital and media asset management platform. The agreement aims to modernize the league’s content ecosystem by centralizing digital operations across all clubs and major events, including the Italian Cup Final Eight and the Italian Super Cup.
The partnership is designed to streamline media workflows, allowing clubs to access official assets instantly for fan engagement and communications. By creating a “unified media hub,” the LBA intends to significantly increase content distribution speed from the regular season through to the playoffs.
“Partnering with ScorePlay allows us to bring a more modern, efficient approach to how we manage and share content across the entire Serie A ecosystem.” — Massimo Cortinovis, Head of Digital Strategies at LBA
ScorePlay, which serves nearly 200 global sports organizations, including UEFA and various Premier League and LaLiga clubs, will provide the LBA with AI-driven indexing to facilitate seamless asset management for the Italian basketball market.