Chinese state-owned streaming platform Migu has secured exclusive media rights to LaLiga in Mainland China for the next four seasons, extending its partnership with Spain’s top-flight football league through the 2029-30 campaign.
Under the agreement, Migu will broadcast all 380 LaLiga matches live each season from 2026-27 to 2029-30, alongside match highlights, video-on-demand programming and short-form digital content.
Coverage begins on August 15 and will feature Chinese-language commentary and localized programming designed to enhance engagement with fans across the country.
The new deal follows the companies’ previous three-year partnership, during which Migu carried every LaLiga match between the 2022-23 and 2024-25 seasons.
World Cup momentum boosts LaLiga’s China strategy
The agreement comes shortly after Spain’s victory at the 2026 FIFA World Cup, a tournament that showcased the strength of LaLiga talent.
The World Cup final between Spain and Argentina featured 24 LaLiga players out of the 52 players in both squads. Spain’s championship-winning team included 17 LaLiga players, while Argentina fielded seven.
LaLiga President Javier Tebas described China as a strategic market for the league and said Migu’s scale, technological capabilities and understanding of local audiences make it an ideal long-term partner.
Migu continues expanding its sports rights portfolio
The LaLiga renewal further strengthens Migu’s growing sports content offering.
The platform recently streamed matches from the 2026 FIFA World Cup through a sublicensing agreement with Chinese state broadcaster CCTV. It also holds a four-year media rights agreement with the Asian Football Confederation (AFC) through the 2028-29 season, in addition to broadcasting Germany’s Bundesliga.
Migu has previously held rights to the Premier League, Serie A, and the Saudi Pro League.
Beyond football, the streaming service renewed its rights agreement with the WTA Tour for the 2026 season and expanded its combat sports portfolio through new partnerships with the Professional Fighters League (PFL) and the UFC, reinforcing its position as one of China’s leading sports streaming platforms.