The NFL has officially announced a massive expansion of its Global Markets Program (GMP) for 2026, marking a historic milestone as all 32 franchises now hold international marketing rights across 22 different markets worldwide.
New Market: Italy
The 2026 expansion introduces Italy as the newest territory in the program. The Cleveland Browns and New Orleans Saints have been awarded the rights to this market, allowing them to lead fan engagement, commercial activities, and NFL Flag development in the region.
Additionally, the Las Vegas Raiders have significantly broadened their international reach, adding Canada, the United Kingdom, and the United Arab Emirates to their existing territories.
2026 Team Designations by Country
The program now covers a diverse range of markets across five continents. Below is the updated distribution of teams by region:
| Country | NFL Teams with Marketing Rights |
| Italy (New) | Cleveland Browns, New Orleans Saints |
| United Kingdom | Bears, Jaguars, Vikings, Jets, 49ers, Dolphins, Chiefs, Packers, Ravens, Raiders |
| Germany | Falcons, Panthers, Chiefs, Patriots, Buccaneers, Lions, Colts, Giants, Packers, Steelers, Seahawks |
| Mexico | Cardinals, Cowboys, Broncos, Texans, Chiefs, Raiders, Rams, Dolphins, Steelers, 49ers |
| Canada | Bills, Bengals, Vikings, Seahawks, Lions, Cardinals, Raiders |
| Brazil | Dolphins, Patriots, Bears, Lions, Eagles |
| Australia / NZ | Eagles, Rams, Raiders, Seahawks |
| Spain | Bears, Chiefs, Dolphins |
| Ireland | Jaguars, Jets, Steelers, Chiefs, Packers, Titans |
| China / Japan | Los Angeles Rams |
| France | New Orleans Saints |
| Nigeria / Ghana | Cleveland Browns (Nigeria), Philadelphia Eagles (Ghana) |
| Switzerland / Austria | Chiefs, Lions, Colts, Patriots, Buccaneers, Seahawks |
| UAE | Rams, 49ers, Commanders, Raiders |