The landscape of sports finance has reached a new pinnacle. Founded by industry veterans Alec Scheiner, Brent Stehlik, Niraj Shah, and Isaac Halyard, Otro Capital has successfully tapped into the surging institutional demand for sports as a primary asset class.

A New Class of Institutional Investment

The fund’s success is a testament to the growing attractiveness of the sports sector. The investor base for Fund I is a diverse mix of international pension funds, sovereign wealth foundations, family offices, and strategic wealth management platforms.

The primary strategy involves applying a high-level private equity lens to sports, focusing on professionalizing operations, enhancing governance, and unlocking the latent value of intellectual property (IP) and fan data.

Treating Sports as a Professional Business

“Our ambition is to treat sports assets as true enterprises,” stated founders Alec Scheiner and Brent Stehlik. “Sports will continue to capture a disproportionate amount of global attention and loyalty. Our role is to amplify that value by optimizing existing revenue streams and creating entirely new ones.”

Strategic Deployment: Alpine, Data, and Youth Sports

Since its inception, Otro Capital has already deployed significant capital into high-growth assets that define the modern sports era:

• Alpine Racing: One of the prestigious Formula 1 teams on the global grid.
• Two Circles: A global leader in sports data and fan engagement technology.
• FlexWork Sports: A rapidly expanding player in the youth sports events and experiential marketing space.