The Professional Fighters League (PFL) has signed a wide-ranging partnership with sports technology company Sportradar, granting the firm exclusive rights to distribute betting data and streaming content for the MMA promotion worldwide.
The agreement places Sportradar at the center of PFL’s global betting and gaming strategy. Under the deal, the company will manage the league’s entire sports betting ecosystem, including official betting data distribution, odds creation, live streaming feeds, real-time wagering opportunities, and fan engagement tools.
Through Sportradar’s Watch & Bet network, official PFL data and audiovisual content will be delivered to licensed sportsbook operators around the world. The move is expected to expand the promotion’s international reach while opening new revenue streams through in-play betting and global sportsbook integrations.
Access to official fight data will also allow sportsbooks to offer multiple live betting markets, enabling fans to place wagers during bouts in real time.
PFL chief executive John Martin said the partnership strengthens the organization’s commercial offering as it continues its international expansion.
“Partnering with Sportradar allows the PFL to offer a high-level betting product compatible with the scale, professionalism, and global ambition of our league,” Martin said.
“From live streaming and official data to real-time betting and fan engagement tools, this partnership supports our long-term growth as we expand our global calendar of events.”
The deal comes during a period of significant growth for the PFL. The promotion has recently secured several international broadcast agreements aimed at boosting global visibility.
Spanish streaming platform Movistar+ was recently added as a broadcast partner, while RMC Sport secured a multi-year agreement to air all PFL events across France, Monaco, Andorra, Luxembourg, and Switzerland.
Earlier this month, the league also reached a new distribution agreement with a Chinese sports streaming platform, while FSM Rights, a division of Fox Corporation, obtained media rights across Mexico and Central America.
Despite these international gains, securing a new domestic media rights deal remains a top priority for the league. The PFL’s current agreement with ESPN is set to expire later in 2026.
Martin previously stated that renewing or replacing the U.S. broadcast deal is his “biggest priority” this year. ESPN has aired PFL events since 2019 and last extended its agreement with the promotion in 2023.
However, the broadcaster recently lost rights to rival MMA promotion UFC, which signed a blockbuster seven-year $7.7 billion media rights deal with Paramount, raising uncertainty over ESPN’s future involvement with the PFL.
The promotion has also experienced leadership changes in recent months. Founder and chairman Donn Davis stepped down from his role in January following the completion of a new capital raise that saw existing investors Knighthead Capital and 885 Capital take control.
His departure came shortly after longtime executive Peter Murray, who had transitioned from CEO to lead the league’s international business in 2025, exited the organization entirely.
As the PFL continues expanding its global footprint, the partnership with Sportradar is expected to play a key role in strengthening its betting, media, and fan engagement ecosystem worldwide.