Ram has extended its partnership with the NFL in Brazil for the 2026 season, reinforcing its role as the league’s official pickup truck in the country and deepening its Øضور within one of the NFL’s fastest-growing international markets.
As part of the renewed agreement, Ram will maintain a strong presence across the league’s ecosystem in Brazil, activating its brand through fan engagement campaigns, retail integrations and on-site experiences. A central pillar of the partnership will be the NFL Rio Game, scheduled to take place at the historic Maracanã Stadium.
The matchup will mark the first time the Maracanã hosts an official NFL game, underlining the league’s growing commitment to expanding its footprint in Latin America. The Dallas Cowboys are set to play as the designated home team, bringing one of the league’s most valuable and globally recognized franchises to the Brazilian audience.
Ram’s involvement will span the full NFL calendar, from pre-season build-up and the draft to in-season activations and the championship finale. The brand aims to leverage the partnership not only for visibility but also to strengthen its emotional connection with fans, aligning with the passion and entertainment value associated with American football.
The automaker already has experience in delivering large-scale activations in the region. During the NFL São Paulo Game in 2025, Ram created immersive fan experiences, interactive ÖÕ¸Ö‚ÖÕ¡Õ¤Ö€Õ¸Ö‚Õ©ÕµÕ¸Ö‚Õ¶Õ¶Õ¥Ö€ and brand showcases, while also deploying its mascot “Ramiro†to engage with attendees. The event saw the Los Angeles Chargers defeat the Kansas City Chiefs 27–21, drawing strong local interest.
Looking ahead, the 2026 NFL season is set to begin on September 9, with international games playing an increasingly strategic role in the league’s global growth strategy. The season will culminate in Super Bowl LXI, scheduled for February 14, 2027, in Los Angeles.
By renewing its agreement, Ram continues to position itself at the intersection of sport, entertainment and lifestyle, using the NFL platform to expand brand awareness, drive consumer engagement and reinforce its presence in the Brazilian market.