RC Deportivo has added a new name to its commercial portfolio, announcing a partnership with digital consultancy Sotelo for the 2025–26 season, in a move aimed at accelerating the club’s operational and technological transformation.
The agreement sees Sotelo become an official partner of the Galician club, working across both the men’s first team—currently competing in Spain’s second tier—and the women’s side, Dépor Abanca, which plays in Liga F.
While financial terms of the deal have not been disclosed, the scope of the collaboration points to a strategic alignment beyond traditional sponsorship. Sotelo will take a hands-on role in modernizing internal processes, optimizing operational efficiency, and supporting innovation in Deportivo’s business model.
The partnership also includes brand visibility assets, with Sotelo set to feature on LED UTV boards during league fixtures in both competitions, as well as across the club’s digital ecosystem, including the Dépor Live platform.
For Deportivo, the deal reflects a growing trend among football clubs seeking expertise from digital specialists to remain competitive both on and off the pitch. For Sotelo, the alliance offers a platform to showcase its solutions within a professional sports environment, bridging technology and performance.