Inter Milan, AC Milan, and Juventus are set to travel to Perth, Australia, in the summer of 2026 for a high-profile series of friendly matches that will bring some of Serie A’s most iconic rivalries to the Optus Stadium.
Serie A Rivalries on the Global Stage
The tour will feature marquee fixtures including the Derby della Madonnina between Inter Milan and AC Milan, as well as the Derby d’Italia between Inter and Juventus. These matches will give Australian fans a rare opportunity to experience historic Italian football rivalries live.
Inter Milan will make its debut in Australia, playing both Milan and Juventus during the tour. Juventus will also face Palermo FC as part of its “Juventus Summer Tour powered by Jeep.â€
AC Milan’s Continued Presence in Australia
AC Milan returns to Perth for the third consecutive year as part of its preseason preparations. The club has previously played in Australia in recent seasons, strengthening its connection with the local fanbase and expanding its international footprint.
This summer’s visit will include the derby against Inter as a central highlight, alongside additional preseason activities and training sessions.
Commercial and Fan Engagement Opportunities
The tour is not only sporting but also commercial in nature. Juventus, in particular, will leverage the trip to activate partnerships with global sponsors such as Jeep, adidas, Cygames, Electronic Arts, and WhiteBit.
In addition to matches, clubs are expected to engage with local fan communities through events, academies, and official supporters’ groups, especially in regions where Serie A has an established following.
Growing International Strategy for Serie A Clubs
This initiative reflects a broader trend of European clubs expanding their preseason activities into international markets. Australia, with its growing football audience and established infrastructure, has become an increasingly attractive destination for global tours.
Perth, in particular, is emerging as a key host city, with its stadium facilities and fan base providing a strong platform for hosting elite-level football events.
Outlook
With multiple top-tier clubs, historic rivalries, and strong commercial backing, the Perth tour is positioned to become one of the standout international football events of the 2026 summer, reinforcing Serie A’s global presence while deepening engagement with fans in the Asia-Pacific region.