Lega Serie A is reportedly evaluating a plan to sell up to 49% of a newly created company (newco) that would manage its international media rights business, according to reports cited by Reuters.
The move would mark a significant step in the league’s ongoing efforts to maximize the value of its overseas broadcasting revenue, which currently generates around €250 million annually — still well below rival competitions such as the Premier League and LaLiga.
Private Equity Interest
Several major private equity firms have been informally approached as potential investors, including:
- Apollo Global Management
- CVC Capital Partners
- Ares Management
- Sixth Street Partners
A formal sales process is expected to begin soon, with the aim of bringing in capital while retaining majority control.
Structure of the Deal
The proposed model would involve:
- Selling up to 49% of the international media rights newco
- Establishing a long-term partnership with revenue-sharing components
- Leveraging external investment to accelerate global growth
The league has also worked with J.P. Morgan to explore strategic options for its international media division.
Strategic Context
Serie A’s international rights strategy has faced challenges in recent years due to:
- Increasing competition from global properties like the UEFA Champions League
- The strong international appeal of the Premier League
- A congested match calendar affecting broadcast value
In response, the league is aiming to expand its global footprint through initiatives such as overseas events and improved commercial structuring.
The Bigger Picture
If completed, the deal would align Serie A with a broader European trend where leagues partner with private equity firms to inject liquidity and enhance long-term media revenue potential.
The outcome could significantly reshape how the league monetizes its international audience and competes on the global stage.