Sports technology company Sportradar has reinforced its position in digital advertising after securing two major industry accreditations.
The company has been named a 2026 Premier Partner by Google—a top-tier status that recognises advanced expertise in campaign management, ad spend optimisation, and driving measurable client growth. The designation places Sportradar among an elite group of partners trusted to deliver high-performance marketing outcomes at scale.
In parallel, Sportradar has renewed its EDAA Trust Seal for the eighth consecutive year from the European Interactive Digital Advertising Alliance. Awarded following an independent audit, the certification highlights the company’s commitment to privacy-first, transparent, and fully compliant advertising practices. It also confirms adherence to the European Online Behavioural Advertising Self-Regulatory Programme—an accreditation reserved for companies operating proprietary, in-house marketing technology.
“Nikolaus Beier,†SVP of Marketing Services at Sportradar, said the dual recognition independently validates the effectiveness of the company’s marketing offering—balancing performance with strict compliance standards. Leveraging a blend of data, expertise, and proprietary technology, Sportradar continues to optimise campaigns across the full customer journey, targeting both fan acquisition and retention in the sports and betting ecosystem.