In a move to further professionalize its athletic infrastructure, Al Nassr FC has officially named WHOOP as its exclusive fitness, performance, and health wearable technology partner. The agreement, announced on February 20, 2026, will run through the end of the 2026 Saudi Pro League season. The partnership formalizes an existing trend within the squad, as…
EverPass Media, the premier distribution platform for commercial businesses, has finalized a major content agreement with Apple TV. Announced on February 20, 2026, this deal will integrate Apple’s entire portfolio of premium sports rights into the EverPass platform, allowing bars, restaurants, and hotels to stream top-tier events at no additional cost to existing subscribers. The…
New Balance has reported a stellar fiscal performance for 2025, consolidating its position as a global powerhouse in the athletic footwear and apparel industry. The Boston-based group closed the year with a 19% increase in sales, maintaining the double-digit momentum seen in previous cycles and strengthening its profile as one of the most successful independent…
