FIBA Signs Exclusive 3×3 China Deal With Shinai
Global governing body FIBA has strengthened its presence in Asia by signing an exclusive media rights agreement in China with Shinai Sports for its rapidly growing 3×3 basketball format. Under the multi-year deal, Shinai Sports will become the exclusive broadcaster of FIBA 3×3 content in China through the 2028 season, marking FIBA’s first exclusive agreement…