Confederação Brasileira de Futebol is projecting a sharp commercial rebound — even as its latest financial results tell a more complicated story. The federation expects revenue to rise 28.6% to R$1.6 billion in 2026, driven largely by a wave of new sponsorship deals with brands including iFood, Sadia, Azul Linhas Aéreas, Volkswagen, Uber, Google (via…
The Brazilian Football Confederation (CBF) has officially announced a powerhouse sponsorship deal with Sadia, one of the nation’s most iconic food brands. The agreement, finalized on Wednesday, March 11, 2026, secures Sadia as a primary partner for all Brazilian national teams through 2030. As part of the long-term deal, Sadia will serve as the official…
The Brazilian Football Confederation (CBF) and German sportswear brand Uhlsport have officially announced a contract renewal for the 2026 season. This marks the fourth consecutive year of partnership, solidifying Uhlsport as the provider of official match balls for the second, third, and fourth tiers of Brazilian football. The Evolution of the Deal What started as…
