NCAA Sues DraftKings Over Use of ‘March Madness’ Trademarks
NCAA has filed a lawsuit against DraftKings, alleging unauthorized use of its trademarked tournament phrases in a case that could reshape how betting operators engage with college sports branding. The legal action, filed in federal court in Indianapolis, targets DraftKings’ use of terms including “March Madness,†“Final Four,†“Elite Eight,†and “Sweet Sixteen†across its…