McLaren’s New Membership Platform Shows How F1 Teams Are Finally Getting Fan Strategy Right
McLaren Racing just launched McLaren Racing Club, a single digital membership platform that consolidates everything a fan might want: behind-the-scenes access, exclusive merch drops, event experiences, and competitions. It replaces the old McLaren Plus system and integrates the team’s website and app into one ecosystem. Simple. Smart. Long overdue. Why This Matters F1 teams have…