Prediction Markets vs. Sportsbooks: The Battle for the Future of Betting
The U.S. sports wagering industry is undergoing a seismic shift as high-speed, peer-to-peer (P2P) prediction markets—such as Novig, Kalshi, and Polymarket—directly challenge the traditional “house-based” model dominated by giants like FanDuel and DraftKings. For decades, the sports betting industry has relied on a simple model: the house sets the odds, manages the risk, and charges…
