NFL Taps Kraft Heinz as First-Ever Condiment Partner in Expanding Food Play
The business of game day is getting more crowded—and more flavorful. The NFL has signed a five-year global agreement with Kraft Heinz, naming the company its first-ever official condiment partner. It’s a category-first deal that turns one of sport’s most ingrained rituals—eating—into a formal commercial vertical. From Tailgates to Global Platforms Few brands are as…