Gillette Marks 100 Years in Brazil with Cafu-Led “#CaraDeCampeão†Campaign
Gillette is celebrating its 100th anniversary in Brazil with the launch of a new marketing campaign titled #CaraDeCampeão, featuring former football star Cafu as the face of the initiative. Campaign Tied to Football Culture The campaign aims to reconnect the brand with football by linking personal grooming habits to fan rituals and superstition. It plays…