Luxury fashion house Gucci has strengthened its push into motorsport by appointing Tancredi Vitale as Vice President of Gucci Racing, the brand’s newly launched platform at the intersection of luxury, sport, and culture. Vitale will officially assume the role on September 1, following Gucci Racing’s launch in May alongside the brand’s partnership with the Alpine…
Gucci has announced a landmark entry into Formula 1 through a title partnership with the Alpine Formula One Team, marking one of the most significant collaborations between luxury fashion and elite motorsport to date. From the 2027 FIA Formula One World Championship, the team will officially compete under the name “Gucci Racing Alpine Formula One…
Luxury fashion house Gucci is in negotiations with Alpine F1 Team over a potential sponsorship agreement that could see the brand’s logo featured on the team’s Formula 1 cars. According to reports, discussions are ongoing and no final decision has been made yet. The move would mark another major step by a luxury brand into…
Tennis world No. 1 Aryna Sabalenka has officially stepped into the world of high fashion as the newest global brand ambassador for Gucci. Announced during the 2026 Australian Open, the partnership highlights Sabalenka’s transformation from a sports icon into a global style powerhouse. The Campaign In her debut campaign, the four-time Grand Slam champion showcased…
