Fédération française de handball and Ligue Nationale de Handball have reinforced their long-standing collaboration with a renewed partnership agreement aimed at strengthening the structure and growth of French professional handball. The deal, described by both parties as “familial†in tone, extends through June 2029 and is designed to align strategic priorities across the professional and…
The Ligue Nationale de Handball (LNH) has officially expanded its commercial roster by signing a multi-year partnership with the Japanese technology giant Konica-Minolta. The agreement, which spans three seasons starting from 2026/2027, marks a strategic return for the brand, which previously partnered with French handball between 2012 and 2014. Formerly synonymous with cameras, Konica-Minolta now…
There’s a familiar pattern when global sportswear brands re-enter niche markets: start with visibility, then build influence. Puma is doing both at once with VfL Gummersbach—and adding a layer most kit deals don’t have. From the 2026–27 season, Puma will become the club’s official technical partner, supplying everything from first-team kits to academy gear and…
Germany’s Dyn Media has expanded its alliance with the Handball-Bundesliga (HBL), taking over the technical development and modernization of the league’s international streaming platform, HBL TV. Starting in mid-2026, Dyn Media will implement a high-performance OTT infrastructure designed to automate content delivery to more than 100 countries where the HBL currently lacks a dedicated media…
The final of the 2026 Men’s EHF European Championship has shattered television records across Europe, as Denmark secured their third continental title with a 34-27 victory over Germany. The match, held on February 1st, drew massive audiences on free-to-air networks, particularly in the host nations and competing markets. Germany: Highest Ratings in a Decade In…
France Télévisions has reclaimed the free-to-air (FTA) rights for the Men’s and Women’s EHF European Handball Championships, taking over from commercial broadcaster TF1 after seven years. Under the new agreement, the public-service broadcaster will provide live coverage of key matches alongside pay-TV giant BeIN Sports, which remains the exclusive broadcaster for the entirety of the…
