Olympique de Marseille Integrates Cashback Platform iGraal Into Online Store
Fan engagement is increasingly moving beyond the stadium — and into fintech. Olympique de Marseille has signed a commercial partnership with iGraal, integrating the cashback platform directly into the club’s online retail ecosystem. Founded in 2006, iGraal becomes an official partner of the Ligue 1 club, with its solution embedded into OM’s e-commerce operations. 10%…
