McDonald’s will end its FIFA World Cup sponsorship after 32 years, opting not to renew its agreement following the 2026 tournament. The decision comes as the fast-food group reassesses its marketing strategy after its latest World Cup campaign delivered results below expectations. According to Adweek, the exit follows the company’s largest-ever marketing campaign linked to…
Chicago Fire has announced a naming rights agreement with McDonald’s for the club’s future stadium, which will be known as McDonald’s Park when it opens in 2028. Located in The 78, a riverside development in downtown Chicago, the privately financed $750 million venue will hold 22,000 spectators for soccer matches and up to 31,000 people…
McDonald’s France has unveiled a creative marketing operation titled “Mercato des Légendes” (Legends’ Transfer Window) to celebrate the return of its most iconic recipes, timed perfectly with Ligue 1’s winter transfer window. As the title partner of Ligue 1, the fast-food giant collaborated with BBDO Paris to create a campaign that draws a direct parallel…
McDonald’s Extends Premium Partnership with RC Lens Until 2029 In a move that further solidifies its dominance in French football sponsorship, McDonald’s has officially signed a contract extension with RC Lens. The new agreement ensures the fast-food giant will remain a “Premium Partner” of the club through 2029. Key Highlights of the Deal: Kit Visibility:…
