MLS

MARKETING

From $1 Hot Dogs to Harry Potter
Byoutsidesport January 25, 2026January 25, 2026

FC Dallas has officially pulled back the curtain on its 2026 promotional calendar, signaling a shift from traditional matchday operations to a high-octane “entertainment-first” business model. By combining global pop-culture powerhouses with aggressive price-led promotions, the club is setting a new benchmark for fan engagement in Major League Soccer. The Power of Licensed IP: Beyond…

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Genel

Sporting KC Sold for $700 Million
Byoutsidesport January 19, 2026January 19, 2026

MLS side Sporting Kansas City has undergone a major ownership shift, valuing the franchise at a staggering $700 million—one of the highest valuations in league history. Peter Mallouk, CEO of Creative Planning and a minority shareholder since 2022, has acquired the majority stake from the Illig family. Despite the sale, the Illig family will remain…

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