Coca-Cola bets big on a reimagined ‘Jump’ for its 2026 World Cup anthem
With the FIFA World Cup 2026 just months away—set to kick off across Canada, Mexico, and the United States—Coca-Cola is leaning hard into its long-standing FIFA partnership with a bold musical activation. The brand has unveiled a fresh take on Van Halen’s 1984 stadium classic “Jump”, repositioning the synth-driven rock anthem as the official Coca-Cola…