NASCAR has confirmed a major leadership reshuffle, appointing Steve O’Donnell as chief executive officer and Ben Kennedy as chief operating officer for the remainder of the season. The move marks a historic shift, as O’Donnell becomes the first CEO in NASCAR’s 78-year history not to come from the France family. Jim France, who had held…
NASCAR is set for a significant break from tradition, as longtime executive Steve O’Donnell replaces Jim France as CEO, according to multiple industry sources. O’Donnell, who has spent three decades within the organization and currently serves as president, will become the first non-family member to oversee day-to-day operations since NASCAR’s founding in 1948. France, 81,…
The NASCAR Euro Series has agreed a new worldwide broadcast partnership with DAZN, in a move that significantly expands the championship’s global reach and shifts its distribution model toward free digital access. Under the agreement, DAZN will stream every race from the series live and free to air, with the exception of the Netherlands and…
The appointment of Michael Guttilla as president of Legacy Motor Club initially appears to be a standard front-office move. However, within the context of the NASCAR Cup Series, such transitions often carry more weight than they seem. The Story Behind the Move Guttilla previously served as COO at Joe Gibbs Racing and was deeply embedded…
The all-female developmental racing series F1 Academy has strengthened its commercial portfolio by announcing Sephora as its new official beauty retail partner ahead of the 2026 season opener. Under the agreement, the global beauty retailer will introduce immersive Glam Bars and fan activations at select races throughout the 2026 season, bringing its brand experience directly…
The inaugural “Desert Double” at Phoenix Raceway has proven to be a watershed moment for American motorsports. By bringing the NTT INDYCAR Series and NASCAR together for a shared weekend on the historic one-mile oval, organizers delivered a massive ratings surge that has industry insiders calling for more collaborative events in the future. Ratings Success:…
Michael Jordan’s transition from NBA legend to dominant NASCAR team owner has reached a fever pitch following Tyler Reddick’s historic 3-0 season start. However, as 23XI Racing celebrates in the winner’s circle, industry analysts are closely watching the “Jordan Effect” on television viewership, which shows a complex landscape for the 2026 season. Historic Performance vs….
Despite Michael Jordan’s 23XI Racing team securing its second consecutive victory with Tyler Reddick at the Atlanta Motor Speedway, NASCAR’s television ratings remain stagnant. Sunday’s Cup Series race on FOX averaged a 2.4 rating and 4.49 million viewers, a 2% decline in viewership compared to the previous year. The lack of a “Jordan effect” comes…
Patriot Mobile, self-identified as the only conservative Christian wireless provider in the United States, has signed a four-race primary sponsorship deal with Kaulig Racing. The brand will be featured on Ty Dillon’s No. 10 Chevrolet Camaro ZL1, beginning with this weekend’s race at Circuit of The Americas (COTA). The Sponsorship Schedule This marks Patriot Mobile’s…
In a move that signals a massive shift in the NASCAR prospect landscape, Toyota Racing Development (TRD) has officially signed 13-year-old Keelan Harvick, the son of 2014 Cup Series champion Kevin Harvick. The announcement, confirmed on February 23, 2026, marks one of the youngest manufacturer-backed signings in racing history. The TRD Development Path Keelan joins…
