The PGA of America has officially extended its broadcast deal with NBC Sports and USA Sports (the cable division spun off by Versant last year) for an additional two years. The extension kicks in after the current deal expires in 2031, covering the highly anticipated 2033 Ryder Cup. This ensures NBC will host the next…
The United States men’s ice hockey team didn’t just make history on the ice in Cortina—they shattered records on the screen. NBC Sports announced Tuesday that the Americans’ 2–1 overtime victory over Canada averaged 20.7 million viewers, marking the most-watched sporting event in U.S. history to begin before 9 a.m. ET. The gold medal game,…
Forget the gold medals for a moment; the undisputed “MVP” of the 2026 Winter Olympics is wearing a custom white jacket with “Coach Snoop” scrawled on the back. Snoop Dogg hasn’t just been a fixture on NBC; he has become the emotional heart of Team USA in Northern Italy. From riding Zambonis in fur coats…
The 2026 Winter Olympics has delivered a definitive proof-of-concept for the commercial scale of women’s sports. The Gold Medal showdown between the United States and Canada—a 2-1 overtime thriller—has officially become the most-watched women’s ice hockey telecast in history, according to verified data from NBC Sports. Averaging 5.3 million viewers across USA Network and Peacock,…
The NBA All-Star Game has delivered a massive viewership win for the league’s midseason showcase. According to preliminary Nielsen data and Adobe Analytics, the 2026 NBA All-Star Game drew 8.8 million viewers across NBC, Peacock, and Telemundo. This figure represents a staggering 87% increase over the previous year (4.7 million) and marks the most-watched All-Star…
