New Balance has appointed Tracy Knauer as Senior Vice President for North America, marking a key leadership shift as the company looks to accelerate growth across core and emerging categories. Knauer replaces Melissa Worth, who departed the business in December to take on a senior role at Abercrombie & Fitch. The transition comes amid strong…
Brisbane Lions has strengthened its long-term commercial platform, extending its partnership with New Balance through to the end of the 2030 season in a whole-of-club agreement. The renewed deal expands the scope of the existing relationship, with New Balance now set to outfit both the club’s AFL and AFLW programmes — marking the first time…
São Paulo FC has renewed its partnership with New Balance, extending the agreement until the end of 2032. The deal reinforces a long-term collaboration that began in 2024, when New Balance replaced Adidas as the club’s official kit supplier. Strategic Impact The renewed agreement strengthens São Paulo’s commercial stability while solidifying New Balance’s presence in…
The New England Patriots have signed plenty of sponsorship deals over the years. This one looks different. Because this isn’t just about logos on jerseys or signage inside Gillette Stadium. It’s about infrastructure — and, more specifically, control. New Balance has agreed to become the official and exclusive athletic footwear and apparel partner of the…
Boston-based footwear giant New Balance has reported a massive 19% increase in annual sales, reaching $9.2 billion for the 2025 fiscal year. Following this “hyper-growth” phase, the privately held company has officially set its sights on surpassing the $10 billion revenue milestone by the end of 2026. Since 2020, the 120-year-old brand has grown its…
New Balance has reported a stellar fiscal performance for 2025, consolidating its position as a global powerhouse in the athletic footwear and apparel industry. The Boston-based group closed the year with a 19% increase in sales, maintaining the double-digit momentum seen in previous cycles and strengthening its profile as one of the most successful independent…
New Balance Football has officially expanded its global roster by signing Fabio Silva, the 23-year-old Borussia Dortmund striker. This partnership marks a historic milestone, as Silva becomes the first Portuguese footballer to join the brand’s elite international family. The Synergy of Hard Work and Ambition At just 23, Fabio Silva embodies the “new generation” of…
