The National Women’s Soccer League (NWSL) kicked off its 2026 season with a historic surge in fan support, setting new league records for opening weekend attendance. Across eight matches nationwide, the league welcomed 129,202 fans—an average of 16,150 per game—the highest figures ever for an NWSL season opener. Boston Legacy FC stole the spotlight with…
U.S. Women’s National Team star Catarina Macario has signed a landmark contract with the San Diego Wave, marking the largest deal in the history of professional women’s soccer. The five-season agreement, running through 2030, is reported to guarantee nearly $8 million in salary, with additional signing bonuses and incentives potentially raising the total value. Macario,…
The National Women’s Soccer League (NWSL) is entering its most ambitious phase yet. During her annual season kickoff address in New York on Wednesday, Commissioner Jessica Berman confirmed that the league expects to award its 18th franchise later this year, with the team set to debut in 2028. The Road to 18 Teams The announcement…
Panini America, the world’s largest sports and entertainment collectibles company, has signed a multi-year exclusive trading card partnership with the National Women’s Soccer League (NWSL) and the NWSL Players Association (NWSLPA). The agreement positions Panini as the league’s sole provider of trading cards, stickers, and digital collectibles. The partnership kicks off immediately with the launch…
In 2021, when Ted Segal purchased the Houston Dynamo and Houston Dash for $400 million, the Dash was viewed by many as a rounding error in a Major League Soccer deal. Five years later, the “rounding error” has become a triple-digit million-dollar asset. Segal has officially reactivated the sale process for the Dash, a move…
Arthur Blank’s foray into women’s soccer is already rewriting the financial record books. The seven-year, $28 million agreement with Georgia-based insurance giant Aflac is believed to be the largest front-of-jersey deal in the history of women’s sports. At an average annual value (AAV) of $4 million, the deal shatters the previous records set by the…
In a landmark programming shift, ESPN has announced the launch of “Women’s Sports Sundays,” a new primetime franchise debuting in the summer of 2026. The series will place women’s professional sports at the heart of the Sunday night sports calendar, traditionally one of the most coveted windows in American television. The End of an Era:…
CVS Pharmacy, the retail division of US healthcare giant CVS Health, has announced a landmark multi-year partnership with both the US Soccer Federation (USSF) and the National Women’s Soccer League (NWSL). The agreement establishes CVS Pharmacy as the official health and wellness partner for both organizations. As part of the deal, CVS will secure virtual…
